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Working with Fit Foods, an established fitness supplements manufacturer, Colony breathed life into an idea of a millennial-focused supplements brand, starting from the very beginning of coming up with a brand name to going to market.

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From Dream
to Market

Fit Foods came to Colony with an idea to bring supplements to the mainstream – Colony delivered. Our fingerprints are all over this one – brand name, brand identity, website, package design, photo, video, social media & marketing strategy – you name it – if it’s R3P, we did it.


Redefining Fitness

We built this brand to fit and resonate with the modern fitness warrior – building a community that values a balanced approach to their lives. On top of a slick new brand identity, a rewards program and an Ambassador program were built and designed to engage and build a tribe of like-minded people.


Direct to Consumer
Around the Globe

We like to think big – we worked with Fit Foods to launch this brand in Germany, and R3P went from being a sketch in our Creative Director’s notebook to being a global brand in less than a year. Available now in Canada, US, and major cities in Europe, we took an idea to the entire world.